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Education Service Center, a Service Unit of ESC

Education Service Center – Operative services for your student recruitment

Your marketing strategies and campaigns need to be executed. Your student recruitment can only be successful if the execution happens professionally. Timing and effectiveness are of the greatest importance. With our integrated approach we are concerned with the entire process of student recruitment activities. In this context the service unit of Europe Study Center known as “Education Service Center” is of importance. On the one hand, all logistical activities are handled by this unit. On the other, services like telephony, data collection and newsletter management are performed here.

Overview of tasks performed in the Service Unit:

Call Centre.

The up-to-date equipment in our company-owned call centre guarantees a high flexibility and is operated by well-trained employees. The following list presents an overview of our services performed in the call centre:

  • Arrangement of appointments for school visits: We organize and plan school visits for you. You visit secondary schools and present your university/college and the study courses to the interested high-school students. No matter whether you are planning a Indian school tour or only one event – we organize your visits and arrange for the proper set-up at the schools’ locations.
  • Hotlines for universities’ study advisory service: A hotline that students and prospective students can call to pose questions about the content and organizational aspects of your study programmes improves the advisory service and student satisfaction aspects of your institution. ESC sets up a hotline and assigns an expert as contact person who answers the questions for you.
  • Event promotion: Our call centre is also used to promote events. One example is that the receivers of a previously dispatched mailing are called and invited to the event. In this way the attendance at events can be greatly increased

Data administration of contacts from school and fair visits

  • Data capture of contact information of prospective students

    To be able to communicate efficiently with prospective students and to establish relationships with them, it is necessary to collect and store their contact data electronically. If data is lost or not entered accurately into the database, the efficiency of the marketing activities will be greatly reduced. Our Education Service Center is equipped with professional software to perform the follow-up of student recruitment fair visits and school visits. The gathered contact data is entered and prepared for use by the institutions.

E-mailings & newsletter management for universities

One part of effective student marketing is to build up a database with contact data of students interested in studying at your institution. Depending on the size of your data set, it can be beneficial to send newsletters regularly to the contacts of your data set. The advantage is that once the database has been set up, the prospective students can be informed on a regular basis in a cost-effective way. A regular newsletter is an important tool to commit the prospective students to your university/college and to prevent them from deciding to study at a competing institution.

  • Promotion of events via e-mail

    To promote your events, it is also expedient to send an invitation via e-mail to the prospective students in your database. It might also be convenient to use a combination of postal and e-mailings for promotion.

  • Our service

    We have the capabilities to carry out your newsletter management. According to your own resources, this includes programming and designing of a HTML body, creating the newsletter content and its dispatch. Of course we guarantee that people who no longer want to receive the newsletter will be removed from your database

Lettershop – Direct mailings for your communication

When a university/college wants to carry out a large, but still professional direct mailing concurrent with its day-to-day business, this can usually only be realized by expending great efforts.

We can undertake this job for you.

Our services include:

  • Planning and realization of direct mailings
  • Printing materials
  • Dispatch of brochures

We send your posters, flyers and brochures to schools, universities/colleges or job centers. We arrange the whole process for you – starting with preparing your data set, continuing on to writing an appealing and personal cover letter, and finally stuffing and dispatching your mailing.

  • Planning and realization of direct mailings

    Timing is essential when preparing a direct mailing. When an event is supposed to be promoted via direct mailing, it is important to know how much time will elapse before the mail is distributed. Otherwise it is impossible to make sure that the recipient receives the mail at the right point in time. With respect to the financial planning, it is imperative to be familiar with the prices for postage and packaging in the specific country. Furthermore, the addresses of the recipients need to be prepared. With our expertise, we can effectively help you realize your direct mailings in India.

  • Printing flyers, brochures and cover letters

    Attractive cover letters, appealingly designed flyers and brochures – the efforts for preparing these materials will be wasted if the printing is not carried out professionally. Your target group receives dozens of information brochures and flyers. Only materials printed with a high resolution and brilliant colours can effectively represent your institution. We take charge of top-quality printing of your materials – the fine-tuning of the texts, the preparation of a printable file and the actual printing – assuring good value for money.

  • Dispatch of brochures

    There are many channels from which you will receive enquiries for information materials about your institution or study courses. Professional student recruitment includes establishing a short administration channel to guarantee that the applicant is quickly provided with the desired materials. At this phase the Education Service Center supports your marketing activities. The Education Service Center includes a logistics department that carries out the dispatch of your printed materials. If the enquiries are sent directly to us, the applicant will be provided with information materials within 24h/48h (depending on your option). Thus, the entire process can be executed by ESC.

The core business of universities and colleges is the education of students and research. Our core business is professional student recruitment, and the Education Service Center guarantees a professional realization. Make use of the effective and sophisticated technical infrastructure of our Education Service Center for the marketing activities of your institution.

Monday, Aug 20, 2012

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