ESC researches and develops complete online marketing campaigns to fulfill your needs. As online marketing has become an important part of today’s communication activities of universities and colleges. The internet offers diverse possibilities for educational institutions to communicate with their target group, including search engine optimized websites, innovative campaigns and communication via social networking sites.
Our online marketing services include:
Modern design, search engine optimized texts, user-friendly menus, interesting videos and a good CMS system – that is our understanding of contemporary websites of universities and colleges. We support the conception, design and administration of your website. Our own websites have also been created in line with our understanding of modern websites. www.europestudycentre.com www.europestudycentre.org : Europe Study Center Websites
ESC develops effective online campaigns for you and promote your events and study courses. We create and arrange the display of appealing banner advertisement and develop target group-appropriate e-mail marketing. This increases the popularity of your institution among the prospective students.
We also offer you assistance in becoming active in social communities. Your target group uses them to find information about studying and to discuss this important topic. We support you in effectively using Facebook, Twitter, YouTube & Co.
Search engine marketing (SEM) with Google AdWords
A better visibility of your website on Google can be achieved by making use of Google AdWords. The advantage of a Google AdWords campaign is that money is invested in success as fees are paid per actual click. Thus, it can be an attractive addition to your marketing activities. Based on a detailed keyword analysis, we find out which keywords are suitable for your Google AdWords campaign. Your ads will of course be created and maintained by ESC, and you will be informed regularly about the results of the campaign.
Objectives of SEO
The objective of SEO is to achieve a certain ranking in the search engine listings. This can be influenced by optimizing the presentation of your website. The target is to be listed within the first ten search engine results when particular keywords are entered (organic search results).
Relevance of on-page optimization for your institution
Information on your institution, study courses and events become easily accessible, followed by visible success. This is relevant when increasing the number of visitors for your events and ultimately more applicants.
Our way of optimizing your website
Nevertheless, the SEO of already existing websites is also an attractive option. The results from a keyword analysis are the basis for the creation of optimal landing pages that perfectly match the relevant keywords. With this optimization of the content, structure and URLs of your website, prospective students can quickly access the information on your website via Google and other search engines.